New anti-smoking advert uses rotting flesh to show the dangers of smoking roll-ups
The graphic new new anti-smoking advertising campaign, online and on print billboard adverts, feature a roll-up cigarette full of decaying tissue.
Cigarettes can damage the bones, muscles, brain, teeth and eyes.
Current smokers are at double the risk of Alzheimer's disease, for example.
Research by public health officials found that male smokers using hand-rolled cigarettes had more than doubled from 18% in 1990 to 40% in 2013. While women smoking roll-ups went from just 2% to 23% in the same period.